Demitasse is a fictitious company that values healthy versions of items that many people eat on a daily basis: coffee and ice cream. It is a fast pace environment out there and sometimes it is hard to get motivated to get things done. The concept is based around bright colors and high intensity. The gradient on the design gives off a powerful feeling. The quotes inspire optimism to keep the positive vibe. The intensity of the design will make the consumer want to get sh*t done.
The mission statement is "To inspire and power our customers to take on the day with healthy options of ice cream and coffee."